ON24 is a San Francisco based webinar and virtual event platform
My Solution: Mod
Simplify visual elements
Cater to more cutting edge marketers
Take brand from old technology to new technology
Architectural / environment focused photography vs kitschy office lifestyle photos
Geometric textural icons and elements juxtaposed w matte color palette
Brand Goals:
Refresh look and feel of ON24 brand
Establish ON24 as major brand in B2B marketing space
Enhance brand to feel more current
Create a stronger brand personality
Develop brand consistency
Moodboards:
Old site & branding:
