CLIENT
ICA

YEAR
2019

ROLE
VISUAL IDENTITY 

New ways of looking at wealth. New ways of Investing. New Money.

ICA is a Bay Area non-profit organization that invests in entrepreneurs who grow great businesses and create wealth within the local community. They do this through mentoring and investments- in a goal to ultimately close the racial and gender wealth gaps.

My Art Director and I worked closely together to concept a new Brand Identity for ICA. Our goal was to move away from current corporate look and connect to the root of their mission- support local entrepreneurs and redistribute wealth. As part of our visual solution, we focused on disruptive statements and creating personas that tell real stories.