CLIENT
DynaEnergetics
YEAR
2002 + 2023
ROLE
CREATIVE DIRECTION
STORY BOARDING
CREATING CAMPAIGN BUZZ with sizzles
DynaEnergetics specializes in Well Completion, Perforating, Seismic and Well Abandonment Technologies. They manufacture perforating systems that make a measurable impact on well productivity, completion cost and safety. DynaEnergetics came to us on two occasions with the objective to create reels as part of campaigns that generate excitement and highlight high-level benefits and functionality of their new products.
My role was to lead campaign design and manage production of the reels from concept to completion.
IS2™ Xpress
Objective:
DynaEnergetics is introducing a new product, IS2™ Xpress, that will make wireline operations faster, smarter and better. Their goal was to create a punchy and modern video that highlights the high-level benefits and functionality of the product and helps showcase DynaEnergetics as a forward-thinking, innovative, technologically advanced company.
Product:
IS2™ Xpress - offers speed, consistency, and safety: smarter safety features, faster initiating time and consistent initiation throughout the perforating string to simplify your operations and give you the speed you need to get more done.
Infinistream
Objective:
Infinistream is a new platform that massively simplifies work for DynaEnergetics customers. The client’s goal was to create a video that will generate massive excitement and buzz around the new product while outlining its key features and benefits. They wanted to emphasize to their customers that they are a technologically advanced company that is also simple and easy to do business with.
Product:
A new digital service for monitoring well perforation operations remotely in real-time. No matter where you are, you will be aware of the completion jobs status as well as have access to all ongoing and historical perforating jobs from your mobile device anytime.