CLIENT
DynaEnergetics

YEAR
2023

ROLE
POSITIONING
VISUAL IDENTITY
ART DIRECTION 

UNLOCKING A GLOBAL BRAND’S PERFORATING POTENTIAL

DynaEnergetics specializes in Well Completion, Perforating, Seismic and Well Abandonment Technologies. They manufacture perforating systems that make a measurable impact on well productivity, completion cost and safety. Dyna came to us with high level objectives to improve their brand perception in the market and emphasize their value to customer service.

Over the course of nine months we worked closely with Dyna to establish a clear voice and tone that serves as the foundation to develop a truly authentic visual identity. Our work cumulated in a cohesive brand experience that builds trust, recognition and revenue for DynaEnergetics and their customers. Visually I leaned into the minimal and clean aesthetic the client currently aligns with, while pushing the design into a more dynamic and contemporary ethos.