CLIENT
BRINK Interactive
YEAR
2023
ROLE
POSITIONING
VISUAL IDENTITY
ART DIRECTION
What are you on the brink of?
BRINK Interactive is a robust digital agency with a refreshing boutique approach. They pride themselves on working in a unique structure where their employees can thrive professionally and personally by building authentic connection with one another, their clients, and the passions that drive them. With this brand refresh, our main objective was to unify, refine and capture the value of BRINK’s offering. I worked closely with my team to cultivate a voice and visual identity that positions BRINK as a creative, approachable, experienced and emotionally intelligent agency with good humans.
The essence of the new BRINK brand is centered around the connection between humanity, nature, and the spirit of fluidity and progression. Wherever possible, we intend for the brand to feel alive — expanding, growing and evolving. In the digital space, that comes from subtle motion elements and interactions that delight users on the site. In static pieces, it’s mixing photography subjects of authentic lifestyle, nature and graphical elements, such as blurs, gradients, and solid fluid shapes.
Social Templates
Homepage
Our team naturally gravitated towards water as inspiration for our brand as it closely correlates with our values of being fluid, adaptable and nimble, relaxed, peaceful, happy people. I created a color palette that speaks to the ocean through blue hues and an ocean gradient that speaks to its depths. We also nodded to this element of water through the wave in our logo and icon. The refreshed BRINK brand feels clean, modern, fluid and dynamic.
Logo
Deck Design
Moodboard
