CLIENT
Becoming Lab

YEAR
2021

ROLE
WEB DESIGN
VISUAL IDENTITY
ILLUSTRATION

creating a visual identity that embodies a growth mindset

Becoming Lab is an educational program based learning platform for parents to acquire knowledge and develop mindsets & skillsets to create healthy learning foundations at home. The founder Liz is a Growth Mindset learning specialist and Nonviolent Communication coach, and researcher.

I worked very closely with Liz to develop a website and visual identity that illustrates elements of research while still feeling approachable. With her website we aimed to lead the user through the experience as a ‘journey’ similar to the journey a parent takes in parenting their child. Our design drivers are; organic, light, playful, trusting and free flowing.

Live Site ☞ TheBecomingLab.com